Sony’s ‘The Interview’ makes $18 million in opening weekend

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Sony Pictures (6758.T) said “The Interview” has earned more than $15 million in online sales and another $2.8 million in theaters, an impressive return made possible by the publicity surrounding the cyberattack blamed on North Korea.

The raunchy comedy that depicts the assassination of North Korean leader Kim Jong Un made almost as much money through online distribution and in limited theaters in its opening weekend as it would have in a wide release that was shelved after threats from hackers.

The studio said on Sunday the film had been purchased or rented online more than 2 million times on the four days through Saturday, making it Sony Pictures’ No. 1 online movie of all time.

“That is a huge number,” said Jeff Bock, a box office analyst at Exhibitor Relations.

All goes to the old saying, Any press is good press. Sounds to me like the chose a good marketing campaign.

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