The memorable box is a hot commodity since the reality star opened up to Diane Sawyer about being a transgender woman during Friday’s 2-hour TV special, which “Orange is the New Black” transgender star, Lavern Cox, said was “like another gold medal” for Jenner.
“‘This is better than a gold medal,'” Cox told MSNBC’s Shift at the White House Correspondents’ Dinner on Saturday about the former Olympian’s response to her.
Multiple sellers are auctioning off the cereal box with one unopened box selling for $255 since the interview aired, according to Newsday.
Variations are up for sale with some including Jenner’s solo box as well as the 1999 Wheaties Cereal Calendar, which included the reality star among other sports greats like Tiger Woods and Michael Jordan.
One Twitter user suggested the cereal brand release a 2015 Bruce Jenner edition.