TIME TO THINK IT THROUGH
By Marty Carlson
Fast food chain Wendy’s has announced it is going to install self-ordering kiosks and about a thousand locations by the end of the year.
The company’s publicist David Trimm says the kiosks are intended to reduce labor cost and appeal to a different group. And it is an attempt to circumvent long lines during peak hours while increasing kitchen production.
In addition, the kiosks increase the ability to provide data about customers.
Estimates are the company will put three kiosks per store and the company will see a return on its investment in less than two years.
Kiosks of already been installed at several Ohio locations, as a test market.
In the meantime, for now, ordering can still be done at the counter if that is the preference.