The vintage fair Mall in Modesto started a new controversial paid parking program. They call it front and center parking.

It is located by the busiest entrance facing Sisk Road and they have roped off more than 200 spaces in front of the entrance.

Customers can have all day parking for five dollars, but the valet on site only collects your money and does not park your car for you.

Vintage fair Mall marketing manager Annie Amies stated that they just wanted to make it more convenient for shoppers who didn’t want to look around the parking lot for spaces. She also stated over the weekends parking is at its capacity, in this gives shoppers an opportunity to park closer.

She also noted the handicapped and electric charging spaces remain free of charge.

Here is the public notice from the vintage fair website:

Front & Center Parking


Looking for prime parking? Look no further. Starting August 11, Vintage Faire Mall has set-aside premium parking spots with our new  valet assist program Front & Center. Front & Center parking ensures our shoppers easy access to the best possible parking spaces right in front of the most popular mall entrances.

The Front & Center Parking Program operates Fridays, Saturdays and Sundays for $5 per vehicle for all-day parking and is currently located outside of the Main Mall Entrance on the Sisk side of the property. In addition to the premium parking spaces guests will receive exclusive offers to Vintage Faire Mall retailers.

Dawg says:

The quote from the mall manager stated that the parking lot is at its capacity on the weekends and holidays. How does roping off an area of the parking lot help increase the capacity of the parking lot itself. It may force some pay for parking and that’s the whole idea.

Businesses that make decisions like this based on greed and greed only, lead two bigger problems for those businesses. And this vintage fair Mall has many more businesses trying to survive within that business. Obvious and blatant greed leads to losing customers.


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Jon Gruden: “I’m not making $100 million”

Reality rarely undermines a good headline.

As Jon Gruden emerged from nearly a decade in the TV booth, someone close to him (his agent) leaked to multiple reporters that Gruden had signed a 10-year, $100 million contract with the Raiders. There’s only one problem with that: Seven months later, Gruden says it’s #fakenews.

I’m not making $100 million, just so you know,” Gruden told Peter King for his weekly Football Morning in America column. Instead of elaborating on how the impression became so strong and accepted that Gruden is making $10 million per year, on average, over the next 10 years, Gruden opted to take a gratuitous slap at a guy who gets paid even more.

“Well, I never thought Tom Cruise, never thought his movies were any good but he’s making plenty of money,” Gruden said. “There’s a lot of things that I don’t understand. No disrespect to Tom Cruise. I’m sure he’s a great actor. But you know what? You just go about your life as hard as you can. You try to find something you love and you do the best you can at it. I never got into coaching for the money. I got into coaching because I wanted to be a quarterback coach. What the salary cap has become, what free agency has become — it’s amazing.”

Tom Cruise reportedly got $43 million in 2017, and for good reason. His latest movie has passed the $500 million mark through four weekends.

But it’s apparently preferable for Gruden to gripe about how much Tom Cruise makes than to delve into the details of Gruden’s own deal, even though he allowed the impression to linger for months that he’s making nine figures.

The truth may be, as surmised at the time, that the full $100 million isn’t guaranteed. Meaning that if he’s fired at some point before the completion of the 2027 season, Gruden won’t be walking away with the balance of $100 million. Until then, the structure of the deal is believed to be more along the lines of $25 million over the first five years, and $75 million over the final five years. And if much if not most if not all of the final five years isn’t guaranteed then, no, Gruden’s not making $100 million. Yet!