Disneyland will sell liquor publicly for the first time in its 63-year history, officials announced Thursday, Aug. 30, though it will really only be available in outer space, also known as the Black Spire Outpost on the planet Batuu, in Star Wars: Galaxy’s Edge when it opens next year.
“They won’t have anything you can order on Earth,” said MiceChat.com blogger Todd Regan, who writes under the pen name Dusty Sage. “It’s inside its own galaxy.”
The decision to break with tradition and sell alcohol to the public is a landmark one, because Walt Disney always opposed selling liquor in the world’s first theme park, which he wanted to be a wholesome, family-friendly experience. However, booze and cocktails have been big money-makers at Disneyland’s sister theme park, Disney California Adventure, which opened in 2001, where the cocktail menu even changes with the seasons. Starting next summer, visitors who want an adult beverage at Disneyland can find one inside the new Oga’s Cantina, among smugglers and aliens, from a special menu of proprietary beer, wine and outer-space-themed cocktails.
Libations must be consumed inside the cantina only, leaving the rest of Disneyland alcohol-free, except for the park’s secretive private Club 33, which also offers liquor to its members. Kids drinks will also be available.
“Star Wars: Galaxy’s Edge will be a completely immersive true-to-story experience,” park spokeswoman Liz Jaeger said Thursday. “Given our commitment to offering fans an immersive cantina experience, we felt this was an opportunity to offer alcohol and non-alcohol based beverages in the context of the story.”
She said that more specifics about the menu will be revealed as they are developed.
The new Star Wars land is being carved out of a portion of Frontierland, and will include two new dark rides as well as a themed planetary experience. It’s expected to open in summer 2019. Visitors can see construction that is well underway by standing on the roof of the Mickey & Friends parking garage.
“Oga’s Cantina is the kind of establishment that attracts some of the most interesting and disreputable characters in the galaxy,” lead designer and Disney Imagineer Scott Trowbridge said in a prepared statement. “And you never know when a stormtrooper or a familiar face will show up. Patrons of the cantina come from across the galaxy to sample the famous concoctions created with exotic ingredients using “otherworldly” methods, served in unique vessels. With choices for kids and libations for adults, the cantina will make for a great stop! ”
Disney author David Koenig, who’s been predicting the move for months, said that the plan to sell liquor in the cantina wasn’t all that surprising.
“The money in it was just too big,” Koenig said. “That was 100 percent of the decision.”
A 2016 analysis by BevSpot blog found that bars average 80 percent profit on their liquor sales, based on the cost of the ingredients, also known as the “pour cost.” With the high volume at Disneyland, the profit could be even higher.
The Disneyland blog described more details about the upcoming libations on its Disneyland News blog. “Patrons will come from across the galaxy to sample the famous concoctions created with exotic ingredients using “otherworldly” methods. These beverages will be served in unique vessels and guests will not be allowed to take alcoholic beverages outside of the cantina.”
However, Koenig questioned how employees plan to keep the liquor inside its designated boundaries.
“They don’t want people wandering around Fantasyland with beer and cocktails,” Koenig said, although he wondered when that policy might change.
“They have margarita stands at Disney California Adventure,” Koenig said. “If it works in the cantina, then don’t be surprised if the sale of alcohol springs up elsewhere.”
I GUESS IT WILL REALLY BE A HAPPY PLACE FOR THE DRUNKS JUST BEFORE THEY START THE BRAWL, GEE WHAT ELSE CAN BE NEXT? MAYBE DEDICATED INJECTION ROOMS LIKE SAN FRANCISCO?
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