IHOP OR IHOb CONFUSION
JUST A PROMO BY THE CHAIN
IHOP changes name back from IHOb. …
On Monday, the pancake house chain reverted to its long-standing name after a temporary switch to “IHOb” last month,
with the “b” standing for burgers.
By flipping the “P” to “b,” the restaurant generated some buzz to promote a new line-up of beef patties.
Reverting to the original name is aimed to draw diners back to its core breakfast business
In particular, a 60-cent pancakes promotion on July 17 celebrating IHOP’s 60th birthday.
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