Demand is high and St. Nicks are in short supply;
‘If you have a winter wonderland with no Santa, you’re in trouble’.
Talk about holiday humbug: It looks like Santa Claus might not be coming to every small town and city this year.
A tight labor market has many people across the U.S. unable to book one of Santa’s helpers to visit kids ahead of the holidays.
The head of a professional Santa Claus school in Denver said the region is down about 10-15% in Santas this year, while other Santa-staffing agencies say the demand is up over 120%.
One issue: Many older and heavier-set men are opting out of the job over concerns about their risk of exposure to COVID-19, especially in children who aren’t yet vaccinated.
Virtual or video visits are one solution that many are using to address the Santa shortage.